This post contains affiliate links. If you shop through them I may earn a small commission at no extra cost to you — I only ever recommend what I genuinely use and love. 💛
Hey friends, it’s Lizzie! 💛 My 20s hair era: bleach every few weeks, heat styling constantly, and a shelf full of products I used exactly twice. My 30s hair era: recovery, simplicity, and actually letting my hair be hair. If your 20s did a number on your hair too, this one is for you — the entire low-maintenance routine that is bringing mine back, in three steps and about five minutes.
The Philosophy: Fewer Things, Done Consistently
Here is the biggest thing I have learned about hair in my 30s: the routine you actually stick to beats the elaborate one you abandon by Thursday. I stopped chasing miracle products and started asking one question — will I really do this every week? Everything below survived that test.
Step 1: Wash Day, Simplified (Solid Shampoo + Conditioner)
I swapped my bottles for Kitsch’s volumizing solid shampoo and conditioner bars, and honestly? The smell alone was worth the switch — and the bars have outlasted basically every bottled product I have ever bought. Swipe through wet hair, lather, done. They also travel like a dream, which matters a lot in our current hotel-hopping season of life.
I wrote a full, honest review here: my Kitsch shampoo bar review.
Step 2: Scalp Care on Repeat (Rosemary Oil)
The step my 20s self would never have believed: scalp oil. A few drops of Kitsch’s rosemary scalp oil massaged in before wash day. Since adding it, my new growth has genuinely surprised me — which, for hair that was bleached every few weeks for years, felt like winning the lottery. That is my experience, not a promise — but it earned its permanent spot.
Full story here: my rosemary scalp oil review.
Step 3: The Free Stuff
The least glamorous step is the one doing the heaviest lifting: I simply ask less of my hair now. Less bleach (okay — no bleach), less heat than my 20s, and more patience than my 20s. None of that costs a dollar. Products support the comeback; the comeback itself is mostly about what you stop doing.
Where My Hair Is Now (Honest Check-In)
Still a work in progress — I will not pretend otherwise. But the new growth is coming in, my hair feels healthier to me than it has in years, and the entire routine takes minutes a week instead of becoming a personality. In your 30s, that is the win: good enough to see progress, simple enough to actually keep doing.
💛 Shop Kitsch Through My Storefront
Everything in this routine lives in my Kitsch storefront — the bars, the rosemary oil, all of it. Shopping through my link supports this little corner of the internet at no extra cost to you.
Hair Routine FAQ
Does your hair routine really need to change in your 30s?
I can only speak for mine: it did not need more — it needed less. Less bleach, less heat, fewer products, used more consistently. The simpler my routine got, the better my hair did.
Is Kitsch worth it?
For me, yes — I keep repurchasing, which is the only vote that counts. The smell, the ease, and how long the bars last are what keep them in my shower.
Where should I start?
If your hair is damaged like mine was, I would start where I did: simplify wash day first, then add the scalp oil and give it time. Nothing here works overnight — the magic word is consistency.
